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Pros and Cons of Offering Phone Service December 15, 2015 20:00

Customer support is an important part of building your Shopify store. Since customers cannot touch-or-feel your products before they purchase, or talk to a physical salesperson, most online stores provide a contact form for customers to get in touch with questions. You can take this support to another level by including a phone service for Read More…

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5 Tips for More Effective Shopify Coupons September 29, 2015 19:00

Coupons are a great way to manage inventory, increase sales, and reward customers. According to an e-Tailing study, 56% of customers say coupons are “very important” in determining whether they will purchase from a store or not. If used improperly, coupon codes can harm your sales and sour the customer experience. But, by keeping some Read More…

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How to add a survey to the Shopify Thank You page June 21, 2015 19:00

A lot of the focus on marketing for eCommerce store is placed on advertising, pay-per-click campaigns, or other customer acquisition strategies. However, there are tons of opportunities to market to users who are already on your site to improve conversion rates or customer retention. There are several examples of missed opportunities for retention or further Read More…

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Better Branding: Using the Shopify Order Printer App June 16, 2015 19:00

Your brand is one of the most important assets for your business. Making that extra effort to enhance your brand can leave a positive and memorable experience with your customers. Shopify gives you a lot of options to customize the digital presence of your brand, but your online store is not the only experience your Read More…

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Level Up Your Customer Service with Shopify June 2, 2015 19:00

No customer service is good customer service, according to a Harvard Business Review report. In the context of your Shopify store, this means that if the user experience on your storefront is so well drawn that users find all the information they need, and find answers to their questions easily on your site, then they Read More…

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Build Your Store by Building Customer Loyalty April 29, 2015 02:00

One of the key metrics in an eCommerce business, like one you can set up through Shopify, is the lifetime value of a customer. Simply put, the lifetime value of a customer is the measure of how much revenue a single customer will create over a lifetime of interacting with your business. Let’s take a Read More…

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