Shopify Email Marketing July 28, 2015 19:00

Good content is still the best way to connect with and engage customers. These can be potential customers that may make a purchase on your Shopify store, or customers who have made a purchase in the past. While social eCommerce is a good way to make your store and products easily shareable, a well crafted Read More…

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Create Better Shopify Social eCommerce July 21, 2015 19:00

Social media marketing is not simply about posting updates or information on social platforms. It is about listening to customers and enabling them to share your brand with others. Shopify makes it easy to integrate your social strategy right out of the box, and there are a number of apps to build your Shopify social Read More…

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Run Contests on Shopify to Get Leads July 14, 2015 19:00

People like free things. According to a Priceonomics article, if given a choice between getting a $10 gift card for free vs buying a $20 gift card for $7 (where people gain $12 instead of the free $10), almost everyone opted to get the $10 gift card. People really like free things. A free giveaway Read More…

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Outsource Sales Using Shopify Referrals July 7, 2015 19:00

You put a lot of effort into creating a great product that you know people are going to love and one that will create value for your customers. You’ve also created a great Shopify store to sell this product. You have thought of a business plan, thought of ways to provide great customer support, implemented Read More…

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July 2015 Edition: Top 7 Free Shopify Apps June 30, 2015 19:00

Shopify gives you an easy to use platform to set up your eCommerce store. You get many features out-of-the-box that you can set up (without needing to know any code!) using Shopify’s user-friendly backend. Shopify includes features like customizing the design of your website storefront, categorizing products you want to sell on your online store, Read More…

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Expand your sales by selling wholesale with Shopify June 24, 2015 19:00

Occasionally, a business may reach a point where their sales plateau or they hit a wall in terms of gaining new customers. There may also be niche retail stores that your target customers are already familiar with and are used to shopping at such stores (for example, think of gift and merchandise shops at country Read More…

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How to add a survey to the Shopify Thank You page June 21, 2015 19:00

A lot of the focus on marketing for eCommerce store is placed on advertising, pay-per-click campaigns, or other customer acquisition strategies. However, there are tons of opportunities to market to users who are already on your site to improve conversion rates or customer retention. There are several examples of missed opportunities for retention or further Read More…

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Pinterest + Shopify: Sell Products with Pinterest Buyable Pins June 9, 2015 19:00

Pinterest announced last week that it will allow buyable pins that integrate with Shopify store products. Any pin on Pinterest with a blue price can be purchased by Pinterest users directly through a “Buy It” button. Currently, Shopify is one of only two platforms that lets you take advantage of the new “Buy It” button Read More…

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Level Up Your Customer Service with Shopify June 2, 2015 19:00

No customer service is good customer service, according to a Harvard Business Review report. In the context of your Shopify store, this means that if the user experience on your storefront is so well drawn that users find all the information they need, and find answers to their questions easily on your site, then they Read More…

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Sell Internationally: Shopify Tools to Help You Sell Abroad May 26, 2015 19:00

As the cost of access to technology has gone down globally, eCommerce has risen in markets around the world. According to eCommerce trends between 2009 and 2014, China had the highest growth in eCommerce revenue globally with a 16-fold increase during that period. In a previous post, we showed different ways to make your Shopify Read More…

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Sell internationally: Create a multilingual Shopify store May 20, 2015 19:00

While selling your products on Shopify locally or within your country is a good start, you may be missing out on global opportunities by not selling overseas. Selling internationally can be a great way to increase your customer base and make your brand more recognizable. In this post, we will go over different ways of Read More…

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Sell Digital Products with Shopify to Expand Your Store Catalog May 12, 2015 19:00

Digital products can be great additions to your store as they provide hassle-free and instant delivery for your customers. There are many types of digital products and many reasons why they are increasingly popular – both for customers and store owners. But, let’s start with the basics… What are digital products? Digital products are any Read More…

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Build Your Store by Building Customer Loyalty April 29, 2015 02:00

One of the key metrics in an eCommerce business, like one you can set up through Shopify, is the lifetime value of a customer. Simply put, the lifetime value of a customer is the measure of how much revenue a single customer will create over a lifetime of interacting with your business. Let’s take a Read More…

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New Feature: Shopify Storefront Editor March 2, 2015 20:00

Shopify has announced a new feature we’re pretty big fans of recently, and we’re giving you the scoop on it today. The Shopify Storefront Editor went live last week, and you can try it out over the next couple of weeks to see how you like it for managing your theme options. This is an Read More…

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New Feature: Shopify Storefront Editor March 2, 2015 20:00

Shopify has announced a new feature we’re pretty big fans of recently, and we’re giving you the scoop on it today. The Shopify Storefront Editor went live last week, and you can try it out over the next couple of weeks to see how you like it for managing your theme options.

This is an awesome step forward to let you see how changes affect your site in real time. Previously, you’d have to adjust a setting, then view a live preview of the changes to see how your site was affected. The Shopify Storefront Editor takes the guesswork out of these changes for you by

How to Optimize Shopify Social Sharing January 18, 2015 20:00

Sharing products via social media is a great way to build a following and to interact with your customers. If you do it well, it can be a fairly low cost customer acquisition channel, and it also builds brand loyalty by allowing customers to interact with your shop and employees (people love knowing they’re talking Read More…

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How to Optimize Shopify Social Sharing January 18, 2015 20:00

Sharing products via social media is a great way to build a following and to interact with your customers. If you do it well, it can be a fairly low cost customer acquisition channel, and it also builds brand loyalty by allowing customers to interact with your shop and employees (people love knowing they’re talking to other people).

While you can add sharing buttons to your Shopify product pages pretty easily with the free AddThis app, this doesn’t mean that your products are shares are optimized. They can look better!

Supercharging your Shopify Receipts: Receiptful December 21, 2014 20:00

As you’re all winding down with the 2014 holiday season, we hope you’re all looking forward to some much deserved downtime! However, we know a lot of you are considering ways to ensure that your Q1 revenues for 2015 don’t take the typical after-holiday dive. There are lots of strategies to use to boost your Read More…

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Supercharging your Shopify Receipts: Receiptful December 21, 2014 20:00

As you’re all winding down with the 2014 holiday season, we hope you’re all looking forward to some much deserved downtime! However, we know a lot of you are considering ways to ensure that your Q1 revenues for 2015 don’t take the typical after-holiday dive. There are lots of strategies to use to boost your January sales (here are 7 tips from KISSmetrics), and we wanted to fill you in on a new app that can help drive conversions for your store to avoid the after-Christmas sales dip.

You can even use it for free.

Supercharging your Shopify Receipts: Receiptful December 21, 2014 20:00

As you’re all winding down with the 2014 holiday season, we hope you’re all looking forward to some much deserved downtime! However, we know a lot of you are considering ways to ensure that your Q1 revenues for 2015 don’t take the typical after-holiday dive. There are lots of strategies to use to boost your January sales (here are 7 tips from KISSmetrics), and we wanted to fill you in on a new app that can help drive conversions for your store to avoid the after-Christmas sales dip.

You can even use it for free.

Improve your Shopify Pinterest Strategy November 25, 2014 20:00

Social media marketing is a great way to raise brand awareness, but it’s typically not known for having a great conversion rate – especially when compared to search or email traffic. However, that doesn’t mean that you should give up on optimizing your social media channels for selling! One of the best ways to do Read More…

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Improve your Shopify Pinterest Strategy November 25, 2014 20:00

Social media marketing is a great way to raise brand awareness, but it’s typically not known for having a great conversion rate – especially when compared to search or email traffic.

However, that doesn’t mean that you should give up on optimizing your social media channels for selling! One of the best ways to do so is by driving traffic via Pinterest.

Yep, Pinterest. Not Facebook. While Facebook does generate significant

Improve your Shopify Pinterest Strategy November 25, 2014 20:00

Social media marketing is a great way to raise brand awareness, but it’s typically not known for having a great conversion rate – especially when compared to search or email traffic.

However, that doesn’t mean that you should give up on optimizing your social media channels for selling! One of the best ways to do so is by driving traffic via Pinterest.

Yep, Pinterest. Not Facebook. While Facebook does generate significant

4 Tips to Launch or Expand your Shopify Catalog October 27, 2014 19:00

You’ve got a great business idea, and you want to get it off the ground immediately. You start to look at retail locations that will generate the right kind a traffic based on your ideal customer, and price out rent, utilities, inventory, upkeep, renovation costs, insurance…are your eyes glazing over yet? Mine, too. Launching a Read More…

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