THE MICHAEL KORS
May 10, 2014 13:14
THE MICHAEL KORS JET SET EXPERIENCE
The first-ever Michael Kors fashion show in Shanghai was a jet set night of glamour, fame and fabulous fashion.
WHO
1,000 VIP guests including Hollywood stars like Hilary Swank, Freida Pinto, Camilla Belle, fashion world darlings Karmen Pedaru, Miranda Kerr, Isabeli Fontana and Rosie Huntington-Whiteley among others.
WHAT
An expansive, 360-degree event that immersed the audience in music, moving images and emotion, a never-before-seen runway show featuring a signature Michael Kors Jet Set Collection and a glamorous party with music by New York-based DJ collective The Misshapes.
WHERE
A private 30,000-square-foot jet hangar at Hongqiao Airport near Shanghai.
WHY
To celebrate the opening of the first Michael Kors China flagship at the Jing’An Kerry Centre and to introduce local customers to the jet set lifestyle that is the DNA of the brand.
