ShopStorm
3 Key Metrics for Repeat Customers July 18, 2016 19:00
Every Shopify store I talk to wants the same thing: to build a base of loyal customers who love their products and buy from their store regularly.
Wanting and having are different things, though.
Some stores try and take a quantitative approach by signing up for every analytics service they can and measuring all the things. Others take a more qualitative approach and try to find common characteristics their customers share and create an experience that they believe will resonate with their customers.
The problem with both approaches is