ShopStorm

3 Tips to Improve Your Shopify Store SEO March 23, 2017 03:00

There are a number of things that influence your site’s search engine optimization (SEO). Even though one of the key factors is relevant content, there are a number of other things you can do to improve your Shopify store SEO. SEO is an ongoing process so you should revisit the checklist periodically and keep it in mind when creating new content on your store.

In this post, we’ll take a look at 3 ways you can improve your store’s search optimization – by making navigation easier, using the right amount of keywords, and speeding up your site.


March App of the Month: Show Instagram Feed on Shopify March 15, 2017 03:00

Social media tends to be a big driver of brand awareness, and in cases like Trendy Treehouse, one of the biggest factors contributing to sales. Shopify store owners can use social media to highlight their customers and how they’re using products, including adding an Instagram feed on Shopify.

In this post, we’ll take a look at an app that allows you to import your Instagram feed and display it on your store.


Customer Happiness – February 2017 March 08, 2017 08:04

Heya! This is our monthly customer service team performance metric review for February of 2017. We’re committed to providing awesome service to our valued merchants, and our happiness reports give us a way to continuously evaluate our performance and to share our goals publicly each month.

For February, our goal was to improve the percentage of replies within 12hrs, and our average time to first reply so that our merchants are getting timely responses as often as possible. Here’s how February compared to our January report:


How to Get the Most Out of Shopify March 07, 2017 03:00

This is a guest post from Patrick Foster, an eCommerce entrepreneur, coach, and writer. He currently writes on EcommerceTips.org where he shares engaging eCommerce content for entrepreneurs, bloggers and business owners.


So you have decided to take the plunge and start your own eCommerce journey? Good.

Got your products sorted? Been through market validation? Now, the next logical step is to build up a solid online brand that will help launch your products to the world. Here are some top tips on how to get the most out of your entrepreneurial journey with Shopify.


Highlight Free or Flat-Rate Shipping with the New Shipping Bar App to Boost Sales February 23, 2017 03:00

Free shipping is the top incentive for 9 out of 10 consumers to shop more on an online store, according to this Marketing Land article. In addition, almost half of online shoppers will add to their carts to qualify for free shipping. Free shipping tends to be one of the strongest drivers that affects customer behaviour.

With that in mind, we’re excited to announce our new Shipping Bar app for Shopify stores that can help you highlight free or flat-rate shipping so that you can boost your sales and grow your average order values.


Customer Happiness – January 2017 February 09, 2017 08:02

Hi there! It’s time, once again, to take a look at our customer service team’s performance metrics for the past month (January of 2017). We’re committed to providing awesome service to our valued merchants, and our happiness reports give us a way to continuously evaluate our performance and to share our goals publicly each month.

For January, our focus was on improving our time to first reply and our average response times. Here’s how January compared to our December report:


Sell Time Bookings and Appointments Using Shopify January 12, 2017 03:00

In this post, we take a look at how you can sell time bookings and appointments through Shopify. This means that customers can pick a time and/or date in a calendar, and pay via Shopify’s checkout to complete their registration for the appointment. Shopify has a number of apps that can help enable calendar bookings or date pickers so that registrations can be completed on your store, rather than using or going to a third-party calendar provider.


Customer Happiness – December 2016 January 05, 2017 07:58

Happy New Year! Today we’re taking a look back at our customer service team’s performance metrics for December of 2016. Our happiness reports give us a way to continuously evaluate our performance and to share our goals publicly each month.

For December, our focus was on improving our average response times and our goal of improving the percentage of those responses that come within 12hrs. Here’s how December compared to our November report:


Create and Sell Online Courses via Shopify January 05, 2017 03:00

Online learning has been growing in popularity over the last few years. The barriers to set up online courses have been reducing where it is no longer large organizations or institutions who are able to create these courses.

Online learning allows providers to share their knowledge at a low cost, and allows learners access to this low-cost learning from anywhere and at any time. In this post, we’ll take a look at a couple of ways you can use Shopify to sell online courses.


3 Email Marketing Tips for Shopify Stores December 08, 2016 03:00

Email marketing plays an important role in a brand’s growth. A majority of people still prefer emails for commercial communication, and 81% of US online shoppers are more likely to make additional purchases due to receiving emails. In this post, we go over 3 email marketing tips for your Shopify store that you can quickly implement and start connecting with your customers.

We’ll take a look at how you can get email subscribers, automate emails, and create some simple campaigns.


Customer Happiness – November 2016 December 06, 2016 07:54

Hello! Today we’re taking a look at our customer service team’s performance metrics for November. Our happiness reports give us a way to continuously evaluate our performance and to share our goals publicly each month.

In November, our goal was to improve our average response times while maintaining our 100% happiness rating. Here’s how November compared to our October report:


Customer Happiness – October 2016 November 09, 2016 09:04

Today we’re taking a look at our customer service team’s performance metrics for October. Our happiness reports give us a way to continuously evaluate our performance and to share our goals publicly each month.

In October, our goal was to bring happiness ratings back up to 100% and maintain our average response times. Here’s how October compared to our September report:


November App of the Month: Shopify Products on Facebook Messenger November 03, 2016 03:00

Facebook Messenger is one of the most popular chat applications in the world. According to a report by Statista, the app had roughly 1 billion monthly active users as of July 2016. This makes Messenger an ideal platform for social selling through Shopify.

In this post, we’ll take a look at how you can use the Messenger app by Shopify to sell products directly through Facebook Messenger, and enable store chats and notifications within the messaging app.


Prepare Your Shopify Store for Black Friday and Cyber Monday November 01, 2016 03:00

With the holiday season approaching, it’s time to get your store ready for the sales and promotions, if you haven’t already. Shoppers tend to do almost half of their holiday shopping online. This means that you can capture part of these sales by promoting sales on your Shopify store.

In this post, we’ll take a look at five tips you can use to boost sales during Black Friday (November 25) and Cyber Monday (November 28) this year.


How to add Pricing Tables on Shopify Stores October 20, 2016 03:00

For some eCommerce stores on Shopify, there are products and services that are similar to each other, but have tiered pricing. This tiered pricing typically reflects the number of features that are included in that tier. By default, customers would have to go to the individual product page to see what these features are. However, you can make their life easier by adding pricing tables on Shopify to give an overview and comparison of these features.

What am I talking about? Here’s an example of pricing table that Shopify uses to show their plans.

In this post, we’ll take a look at why and when you can use pricing tables, and do a quick walkthrough of a free app that allows you to add pricing tables to your Shopify store.


October 2016 App of the Month: Reduce Checkout Fraud October 12, 2016 03:00

Many challenges arise as your online business grows. One of them is dealing with fraudulent transactions. This is when a fraudulent credit card is used at checkout. This can cause a lot of havoc by disrupting your inventory numbers, automated shipping, causing chargebacks, etc. However, Shopify store owners have a free way to start reducing fraudulent transactions on their store.

In this post, we take a look at online fraud statistics and do a quick walkthrough of the Fraud Filter app by Shopify.


Use an FAQ Page on Shopify to Quickly Answer Questions October 06, 2016 03:00

An FAQ page on Shopify can be a useful addition to your store as it can serve a number of purposes. As your store grows, there may be questions that are not addressed in your sales copy or products’ description. Instead of leaving these questions unanswered until customers hear back from your support team (which may just be you in the beginning), add an FAQ page to address commonly asked questions.

In this post, we’ll take a look at how an FAQ page improves customer experience, tips for building one, and Shopify apps that can help.


Customer Happiness – September 2016 October 04, 2016 03:00

Hello! This post breaks down our customer service team’s performance metrics for September. Our happiness reports give us a way to constantly evaluate our performance and to share our goals publicly each month.

For September, our goal was to maintain our happiness ratings, and continue to decrease our response times. Here’s how September compared to August:


September 2016 App of the Month: Get Product Reviews Through Emails September 28, 2016 03:00

In the past, we’ve written about how to encourage customers to give reviews for your products. Shopify makes it easy to showcase and manage product reviews through their free Product Reviews app.

In this month’s featured app, we take a look at how you can build upon the Product Reviews app to actively and automatically seek reviews from existing customers.


September 2016 Edition: Top Free Shopify Apps September 21, 2016 03:00

Time for another edition of our quarterly list of top free Shopify apps. In this post, we take a look at an app that lets you display different currencies, a URL shortener that helps you track sales, and deliver documents as PDFs to customers within emails.

These apps are free to use, or have a premium versions available with more features.


Tips to Manage Social Media for your Shopify Store September 14, 2016 03:00

There is a lot that goes into building your brand and increasing sales on your Shopify store. Part of the marketing effort is usually spent to manage social media profiles as this can help build and foster a community of your audience. This can be a lucrative driver of traffic and sales – as was the case for Trendy Treehouse using Instagram.

However, social can start taking up more time and energy as there can quickly be a lot of things to track. Here are five tips to help you better manage your social media profiles with some helpful tools to schedule and automate posts.


Customer Happiness – August 2016 September 07, 2016 03:00

Hey there! Today we’re taking a look at our customer service team’s performance metrics for August. Our happiness reports give us a way to constantly evaluate our performance and to share our goals publicly each month.

For August, our goal was to bring happiness ratings back up to 100% and ensure our average response times were within 12 hours. Here’s how August compared to our July report:


How to Sell Internationally with Shopify September 01, 2016 03:00

eCommerce sales are growing globally as more people have access to faster technology and better commerce infrastructure, and as the middle class rises. Given this growth, it is important to sell internationally on Shopify as this can open your store to new markets and increase your revenues.

According to eMarketer, eCommerce sales continue to grow globally and will reach $1.9 trillion in 2016.


ShopStorm Stories: Trendy Treehouse August 24, 2016 03:00

In this first ShopStorm Stories interviews, we talk to Tara Johnston from Trendy Treehouse about her experience selling on Shopify. Trendy Treehouse is an online custom clothing line selling t-shirts, blankets, and more.

Below is the interview, along with a summary of the discussion. If you have any questions, please put them in the comment section of this post.