Branding on Shopify: How To Get It Right July 1, 2019 10:21

Branding is a multi-faceted but not insurmountable task of business. So if you’ve had second thoughts about a theme you bought or a piece of content you sourced out, do not fret. Awareness is the first step towards change smile Branding on Shopify is a discovery process that uses the most static and dependable asset Read More…

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Why Your Shopify Store Must Build an Email List From the Beginning June 21, 2019 09:10

Email marketing has been around right from the very beginning of the web. Long before anyone dreamed of PPC, social media, mobile apps or even virtual reality, there was email marketing. It has been the most enduring and also one of the most effective online marketing tools for a generation. Email marketing still remains one Read More…

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Guide to Developing a Shopify SEO strategy with Keywords October 11, 2017 09:00

If you run an online store, you want to attract as many visitors as possible. The more people that visit your Shopify store, the higher the chance of making sales and ultimately, generating profits. Once you’ve set up a Shopify store, you need to focus your attention and energy on spreading the word and attracting customers. Learning about, and improving, your store’s SEO (search engine optimization) is a great way to do this. If you have a Shopify store and you’re keen to improve your SEO strategy and evaluate how effectively your current plan is working, this guide on keyword planning will provide useful information to take your store to the next level.

3 Tips to Improve Your Shopify Store SEO March 22, 2017 19:00

There are a number of things that influence your site’s search engine optimization (SEO). Even though one of the key factors is relevant content, there are a number of other things you can do to improve your Shopify store SEO. SEO is an ongoing process so you should revisit the checklist periodically and keep it in mind when creating new content on your store.

In this post, we’ll take a look at 3 ways you can improve your store’s search optimization – by making navigation easier, using the right amount of keywords, and speeding up your site.

How to Get the Most Out of Shopify March 6, 2017 20:00

This is a guest post from Patrick Foster, an eCommerce entrepreneur, coach, and writer. He currently writes on EcommerceTips.org where he shares engaging eCommerce content for entrepreneurs, bloggers and business owners.

So you have decided to take the plunge and start your own eCommerce journey? Good.

Got your products sorted? Been through market validation? Now, the next logical step is to build up a solid online brand that will help launch your products to the world. Here are some top tips on how to get the most out of your entrepreneurial journey with Shopify.

Sell Time Bookings and Appointments Using Shopify January 11, 2017 20:00

In this post, we take a look at how you can sell time bookings and appointments through Shopify. This means that customers can pick a time and/or date in a calendar, and pay via Shopify’s checkout to complete their registration for the appointment. Shopify has a number of apps that can help enable calendar bookings or date pickers so that registrations can be completed on your store, rather than using or going to a third-party calendar provider.

Create and Sell Online Courses via Shopify January 4, 2017 20:00

Online learning has been growing in popularity over the last few years. The barriers to set up online courses have been reducing where it is no longer large organizations or institutions who are able to create these courses.

Online learning allows providers to share their knowledge at a low cost, and allows learners access to this low-cost learning from anywhere and at any time. In this post, we’ll take a look at a couple of ways you can use Shopify to sell online courses.

3 Email Marketing Tips for Shopify Stores December 7, 2016 20:00

Email marketing plays an important role in a brand’s growth. A majority of people still prefer emails for commercial communication, and 81% of US online shoppers are more likely to make additional purchases due to receiving emails. In this post, we go over 3 email marketing tips for your Shopify store that you can quickly implement and start connecting with your customers.

We’ll take a look at how you can get email subscribers, automate emails, and create some simple campaigns.

November App of the Month: Shopify Products on Facebook Messenger November 2, 2016 19:00

Facebook Messenger is one of the most popular chat applications in the world. According to a report by Statista, the app had roughly 1 billion monthly active users as of July 2016. This makes Messenger an ideal platform for social selling through Shopify.

In this post, we’ll take a look at how you can use the Messenger app by Shopify to sell products directly through Facebook Messenger, and enable store chats and notifications within the messaging app.

Prepare Your Shopify Store for Black Friday and Cyber Monday October 31, 2016 19:00

With the holiday season approaching, it’s time to get your store ready for the sales and promotions, if you haven’t already. Shoppers tend to do almost half of their holiday shopping online. This means that you can capture part of these sales by promoting sales on your Shopify store.

In this post, we’ll take a look at five tips you can use to boost sales during Black Friday (November 25) and Cyber Monday (November 28) this year.

How to add Pricing Tables on Shopify Stores October 19, 2016 19:00

For some eCommerce stores on Shopify, there are products and services that are similar to each other, but have tiered pricing. This tiered pricing typically reflects the number of features that are included in that tier. By default, customers would have to go to the individual product page to see what these features are. However, you can make their life easier by adding pricing tables on Shopify to give an overview and comparison of these features.

What am I talking about? Here’s an example of pricing table that Shopify uses to show their plans.

In this post, we’ll take a look at why and when you can use pricing tables, and do a quick walkthrough of a free app that allows you to add pricing tables to your Shopify store.

Use an FAQ Page on Shopify to Quickly Answer Questions October 5, 2016 19:00

An FAQ page on Shopify can be a useful addition to your store as it can serve a number of purposes. As your store grows, there may be questions that are not addressed in your sales copy or products’ description. Instead of leaving these questions unanswered until customers hear back from your support team (which may just be you in the beginning), add an FAQ page to address commonly asked questions.

In this post, we’ll take a look at how an FAQ page improves customer experience, tips for building one, and Shopify apps that can help.

September 2016 Edition: Top Free Shopify Apps September 20, 2016 19:00

Time for another edition of our quarterly list of top free Shopify apps. In this post, we take a look at an app that lets you display different currencies, a URL shortener that helps you track sales, and deliver documents as PDFs to customers within emails.

These apps are free to use, or have a premium versions available with more features.

Tips to Manage Social Media for your Shopify Store September 13, 2016 19:00

There is a lot that goes into building your brand and increasing sales on your Shopify store. Part of the marketing effort is usually spent to manage social media profiles as this can help build and foster a community of your audience. This can be a lucrative driver of traffic and sales – as was the case for Trendy Treehouse using Instagram.

However, social can start taking up more time and energy as there can quickly be a lot of things to track. Here are five tips to help you better manage your social media profiles with some helpful tools to schedule and automate posts.

How to Sell Internationally with Shopify August 31, 2016 19:00

eCommerce sales are growing globally as more people have access to faster technology and better commerce infrastructure, and as the middle class rises. Given this growth, it is important to sell internationally on Shopify as this can open your store to new markets and increase your revenues.

According to eMarketer, eCommerce sales continue to grow globally and will reach $1.9 trillion in 2016.

Order Status Page Best Practices for Shopify August 2, 2016 19:00

The order status page is an important part of the eCommerce journey as it is the last page after checkout is completed. Customers may have browsed only parts of your website, but all customers see this page after they complete their purchase.

By default, the new order status pages show shipping location for certain carriers, and order details like purchased products, billing information, and shipping information. The page also includes a link to continue shopping on your store. However, there’s a lot more you can do with the space available on this page.

In this post, we list 8 things you can include on your order status pages to improve engagement, gain advocates, and create a better customer experience.

3 Tips to Speed Up Your Shopify Store July 26, 2016 19:00

We have all come to expect fast load times that create seamless experiences from our online browsing. Your customers expect the same from your Shopify store. Load speeds are something you would never hear about if everything is perfectly optimized, but will certainly affect your customers’ experience if they’re not what customers expect. In such cases, you will need to speed up your site to keep customers engaged.

In this post, we’ll take a look at how slow sites can impact sales, and go over three tips to improve your store’s speed.

Mid-Year Check: Tips to Gain Shopify Sales July 20, 2016 19:00

As we get to a little over halfway through the year, let’s take a step back from all the shop tips and store enhancements you’ve been reading about. In this post, we will focus on things that we all try to look for in eCommerce stores. These are often part of our objections to purchase from a particular store, and you can gain Shopify sales by addressing these.

Here are five basic things that can help overcome these sales objections, and that customers seek in Shopify stores.

3 Key Metrics for Repeat Customers July 18, 2016 19:00

Every Shopify store I talk to wants the same thing: to build a base of loyal customers who love their products and buy from their store regularly.

Wanting and having are different things, though.

Some stores try and take a quantitative approach by signing up for every analytics service they can and measuring all the things. Others take a more qualitative approach and try to find common characteristics their customers share and create an experience that they believe will resonate with their customers.

The problem with both approaches is

How to Manage Unhappy Customers for your Shopify Store June 29, 2016 19:00

Part of running a successful Shopify store is great customer service. As your store grows, there may be times when some customers are not satisfied with the products they received. When you have unhappy customers, it is important to understand where their expectations were not met, and keep some principles in mind to manage and create a great customer experience.

In this post, we look at five tips about customer service that can help you impress an unhappy customer, to hopefully turn them into advocates.

How to Calculate Sales Tax for your Shopify Store June 22, 2016 19:00

Sales tax can be one of the most onerous operational things for your business selling on Shopify. Sales tax implications can vary greatly depending on the structure of your business, and the region you operate within. It is up to the business to remain compliant with sales tax laws in the applicable regions, and there can be lots to think about.

In this post, we will do a quick overview of when you need to charge sales tax, how to set it up in Shopify, and some Shopify apps to help you manage sales tax.

Shipping for Shopify Stores 101 June 14, 2016 19:00

There’s a lot of thought and effort that goes into coming up with a product that customers want to purchase. As a new Shopify store owner, you want to focus on selling your product and create a good customer experience. Part of this experience is shipping for Shopify stores, which can also have a huge impact on your margins and profitability.

In this post, we’ll go through an overview of all things related to shipping for new store owners including some key terms, different ways of structuring shipping costs, and some Shopify apps and services you can use to manage your shipments.

June 2016 Edition: Top Free Shopify Apps May 31, 2016 19:00

In this quarterly list of top free Shopify apps, we outline two apps that you can use to improve search engine optimization (SEO) for your products, and two apps that can help boost sales for your store.

All apps are either completely free, or have a free starting plan.

Lifecycle Emails for Shopify Stores May 18, 2016 19:00

Lifecycle emails are sent to customers at different points during the lifetime of their interaction with your Shopify store. These emails extend your interaction with the customer beyond a single purchase on your store. You can build loyalty and engagement, create advocates, and get repeat purchasers using these emails. All of these ultimately increase your brand value and revenue.

In this post, we will look at the importance of lifecycle emails, highlight the different types of emails, and list a number of Shopify apps you can use to automate lifecycle emails.